Amazon Fire TV Omni and Series 4 TVs will ship in October, starting at $ 370

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Amazon Fire TV Omni Series

Amazon

Amazon announced its first branded TVs on Thursday.

There will be two versions – the high-end Amazon Fire TV Omni series and the more affordable Amazon Fire TV 4 series – each available in different sizes. They will go on sale in October at prices ranging from $ 369.99 to $ 1,099.99.

So far, Amazon has sold streaming sticks that plug into TVs and has worked with other manufacturers, like Toshiba and Insignia in the US, to create TVs with its own Amazon Fire interface, which offers a voice control and easy access to Amazon Prime video. and other streaming services.

Competitors like Roku and Google have followed a similar path with plugins and third-party manufacturers.

But Amazon is the first of them to launch its own TV.

The company told CNBC in a briefing that it wanted to create its own set to better integrate its Fire TV software with Alexa voice commands. The move also gives Amazon the power to set its own prices, which means it could cut down on its competition like it does with its Fire tablets, which sell for a fraction of the price of Apple’s iPads.

In addition, it can control the experience to offer users its “frustration-free” setup. Open the box, turn on the TV and as long as you have already connected an Amazon device to your Wi-Fi, it will automatically connect to your home network.

Amazon said it will offer an update later this year that will allow customers to control smart devices in their homes, like lights, cameras and thermostats, using a software dashboard that appears on the TV.

The TVs will be sold on Amazon’s website and through Best Buy. All of them support 4K video.

Here’s what you need to know about both versions.

Amazon Fire TV Omni Series

Amazon Fire TV Omni Series

Amazon

The high-end Amazon Fire TV Omni series will be available in five sizes: 43-inch ($ 409.99), 50-inch ($ 509.99), 55-inch ($ 559.99), 65-inch ($ 829.99) and 75 inches ($ 1,099.99).

Like the $ 120 Fire TV Cube, you can talk to the TV without using a remote and have it play any TV show or movie, start playing music, check the weather, control your smart home, view smart cameras on your screen while watching TV, and more. You can talk to the TV from across the room, just like you can with Amazon’s Echo smart speakers. There is a microphone switch below the bottom of the screen that allows you to mute the microphone. And you can add a webcam for video calling, including with new Zoom calling support.

The Fire TV Omni series also supports Dolby Digital Plus audio for the high-end surround speakers you may already have at home. Omni Series and 4 Series TVs can automatically detect Echo speakers in your home and allow you to use them as stereo or surround TV speakers.

The 65-inch and 75-inch versions offer the best picture quality of Amazon’s new TVs, with support for brighter and more colorful Dolby Vision HDR.

Amazon Fire TV series 4

Amazon Fire TV series 4

Amazon

Amazon’s Series 4 Fire TVs will be available in 43-inch ($ 369.99), 50-inch ($ 469.99), and 55-inch ($ 519.99).

They have larger edges than Omni TVs, so they may not look as modern as more expensive models, and you can’t add a webcam for video calling.

Series 4 TVs integrate with Alexa, but only if you press the Alexa button on the voice remote – you can’t just call across the room to talk to your TV like you would with the Omni Series, but you can still ask Alexa to play certain movies, TV shows, and more, or ask her for things like sports scores and weather, just like you would with any Fire TV device.

While the 4 Series TVs support high dynamic range standards such as HLG and HDR10 for better clarity in darker and brighter scenes, none offer Dolby Vision support like Omni TVs. The most upscale series.

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