Automotive Experts and Broadcaster to Discuss NextGen TV and Connected Vehicles
HUNT VALLEY, Maryland— ONE Media 3.0 and AutoMobility Advisors of Sinclair, a leading connected car industry strategist, announced they will be hosting a series of three webinars focused on how NextGen Broadcast/Multicast can improve data transmission live (OTA) to connected vehicles.
Insider Intelligence predicts that by 2025 70% of licensed drivers in the United States will drive a connected vehicle. But current cellular wireless technologies can present challenges to automakers due to data transport costs, lack of ubiquitous coverage and limited reliability in emergency situations, webinar organizers said.
This three-part webinar series will discuss how new wireless broadcast/multicast network technology, powered by NextGen Broadcast (ATSC 3.0), can augment existing networks and improve the connected vehicle experience for consumers and manufacturers.
The first webinar will take place Thursdays at 12 p.m. EST on October 27 with a panel of former automotive executives and broadcasters. This discussion will include:
- Connected vehicle proof of concept activities and CAST.ERA report on NextGen Broadcast/Multicast connected vehicle testing over the past three years. They quietly made significant progress that went unreported in the United States. Cast.Era is a technology development joint venture between SK Telecom, South Korea’s largest mobile operator, and Sinclair Broadcast Group.
- A report on 5G/NextGen Broadcast/Multicast integration programs. Members of the Advanced Television Systems Committee (ATSC, an international standards development organization), including Cast.Era, Sinclair Broadcast Group and ONE Media 3.0, are working on various international initiatives involving wireless IP distribution, including the integration with 3GPP standards. These include activities in South Korea (integration into the automotive environment) and India (which is testing a “Direct to Mobile Broadcast” model). These technologies are evolving faster than many realize, participants reported.
Other webinars will take place on November 10 and December 1.
The organizers noted that NextGen Broadcast/Multicast is a wireless Internet Protocol (IP) multicast network technology embedded in advanced telecommunications platforms (3GPP 4G/5G systems), supporting automotive functions benefiting from broadcast multicast data and significant efficiency gains. This new automotive multicast network is being prepared by US broadcasters.
Connected vehicle features that could be improved include OTA car updates (software upgrades), real-time kinematic (RTK) positioning (providing continuous centimeter-precise geolocation), safety and security alerts. emergency and live or pre-positioned infotainment.
To address these developments, the webinar series will also include:
- A report from NextGen Broadcast/Multicast National Spectrum Aggregators;
- A CES 2023 show preview of the introduction of America’s first NextGen Broadcast/Multicast-enabled vehicles;
- Automotive Advanced Emergency Information (AEI) Services;
- An invitation to participate in NextGen Broadcast/Multicast spectrum efficiency testing and RTK geolocation testing.
“Last year saw significant milestones in NextGen broadcast, with half of US homes in the markets now able to receive a NextGen broadcast/multicast signal, while South Korea and Jamaica are moving forward with their related adoptions,” said Mark Aitken, President of ONE. Media 3.0 and Senior Vice President of Advanced Technologies at Sinclair Broadcast Group. “India, Brazil and many other countries are exploring these solutions and the real value added to the wireless market. Now is a good time to share the automotive technology development projects we have all been working on.
Each webinar will feature an hour for speaker presentations and focused questions, followed by 30 minutes of Q&A with the audience.
Webinar #1: October 27, 2022: ATSC 3.0 Value Proposition for Automotive Manufacturers
What is NextGen Broadcast/Multicast, what functions can Connected Vehicles improve, and why consider it now?
The core value proposition: improved efficiency and unique added value. Use case where NextGen Broadcast/Multicast networks are deployed to complement 5G and LTE networks.
Webinar #2: November 10, 2022: Three connected vehicle functions that can be made more efficient by adding an additional NextGen broadcast/multicast network
Automotive and NextGen broadcast/multicast experts take a deep dive into connected OTA (mobile software updates), continuous RTK (geo-location) and live or pre-positioned in-car infotainment.
Webinar #3: December 1, 2022: V2X: As automotive connectivity expands to other vehicles, road infrastructure and even smart city data, what value can an ATSC 3.0 network add?
Registration for the webinar series is available here (opens in a new tab).
Comments are closed.