Avid expands its IP content sources for live TV content



BURLINGTON, Mass., October 19, 2021 (GLOBE NEWSWIRE) – Avid® (Nasdaq: AVID) today announced the interoperability of Sony and TVU Networks IP-connected devices with MediaCentral | Fluxâ„¢ to dramatically expand the pool of journalists, producers and other production resources who can contribute live streams from anywhere for news and remote live production workflows. MediaCentral | Stream is a rapidly deployable software solution that immediately opens MediaCentral® platform for contributions over IP from sources anywhere using any device.

with MediaCentral | Stream, production teams can easily ingest multiple inbound IP streams in on-premises and cloud scenarios without modifying or disrupting their existing workflows. Users can preview incoming IP streams, save them in production-ready formats, or edit an incoming stream simultaneously with its recording to create stories for digital distribution and linear broadcast. With end-to-end encryption and authentication processes, teams get simple, secure, and reliable input from any camera, encoder, and mobile device running Secure Reliable Transport (SRT) or Real-Time Messaging Protocol. (RTMP), including products from Sony and TVU Réseaux in addition to those from Haivision, Teradek, LiveU and other third parties.

“News production teams and other live TV channels can boost volume and speed with reliable and secure IP content ingestion from any device, anywhere, at any moment via MediaCentral l Stream, â€said Raul Alba, director of solutions, media and cloud marketing at Avid. “Avid customers continue to rely on Sony and TVU in the field and it is crucial to boost productions through our seamless interoperability. We take an open approach based on common protocols with a strategy to add more in the future, so clients can bring more content contributors into their live productions.

“We are proud to play a key role in helping the industry’s most creative production teams simplify the many complex processes involved in remote IP contributions,†said Martin Lindsay, Product Manager, Sony. “With Sony camcorders connected to the network, RTMP streams can stream content quickly and securely in the Avid MediaCentral | Stream environment.”

“With Covid-19 still ubiquitous, we will surely see more crews having to lend their talents remotely,” said Paul Shen, CEO of TVU Networks. “We believe that a data-driven media supply chain is what broadcasters need to be able to serve their audiences across all platforms. This integration allows TVU and Avid to not only reliably deliver raw materials in real time, but deliver them with the metadata needed to truly reinvent workflows for our customers.

MediaCentral | Stream is available with a MediaCentral subscription. For more information, please visit MediaCentral | Stream on Avid.com. Join Avid MediaCentral October 21 Webinar | Stream: Work with third-party devices and also listen to Sony, TVU Networks, Teradek and Matrox.

About Avid
Avid provides the most open and efficient multimedia platform, connecting content creation with collaboration, asset protection, distribution and consumption. Avid’s preeminent customer community uses Avid’s comprehensive tools and workflow solutions to create, distribute and monetize the world’s most watched, loved and listened to media, from prestigious and award-winning feature films to popular TV shows , news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid’s industry-leading solutions include Media Composer®, Professional tools®, Avid NEXIS®, MediaCentral®, NEWS®, AirSpeed®, Sibelius®, Avid LOCATIONâ„¢, FastServe®, and Maestroâ„¢. For more information on Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid blogs.

© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro, MediaCentral, Media Composer, Media Composer | First, Media Composer | Ultimate, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and / or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements, and availability are subject to change without notice.

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