British media event “Summer of Disney Plus” evokes the magic of London



The early launch of a pandemic in the UK meant Disney Plus didn’t have the chance to throw a party when the streaming service debuted in March 2020.

This is something the UK branch of the House of Mouse was quick to rectify, inviting the media and a sprinkle of celebrities to West London for a ‘Summer of Disney Plus’ party just a month after that. the UK has eased pandemic-induced restrictions on social gatherings.

More than 300 people responded to the event in West London on Tuesday evening (although the venue could accommodate 800, Disney decided to use caution to ensure that some social distancing was still possible) .

In connection with the new poster campaign, which focuses on four Disney Plus offers – “Soul”, “Raya and the Last Dragon”, “Loki” and “Luca” – the guests at the party were treated to a variety of entertainment and snacks. two floors inspired by the four properties.

For those in the “Soul” mood, dinner was available in the form of a corned beef sandwich from a New York deli-style counter, followed by a 15-minute jazz medley from the young musician from BBC Jazz of the Year, Deschanel Gordon. A FAO Schwartz-style grand piano was also on hand for those wishing to try their own jazz interpretations.

Alternatively, attendees could sample Tom Yum soup and Thai fish curry from Kumandra themed ‘Raya’ cafe before sitting down to weave traditional bamboo baskets or play 10 pin bowling.

And inside a small studio filled with retro televisions, guests could catch a glimpse of “Loki’s” Miss Minutes.

Meanwhile, the part of the upstairs roof had been transformed into a Mediterranean paradise a la “Luca” (with the weather playing ball for the first half of the evening). A swing seat was covered in fishing nets, starfish and anchors, while nearby, the coveted red vespa from the animated film was available for photo ops and a gelateria stand handed out gifts. vegan ice cream.

For the British Disney Plus team, which now numbers around 11 people, the party was an opportunity to introduce themselves and meet the media. For the media, it was an opportunity to sample the Disney magic, at least for a few hours.


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