Discovery Heads To AWS For Cloud Transformation | Infrastructures | New


In an effort to accelerate its digital transformation to the cloud and improve viewing experiences on its TV channels, content giant Discovery has expanded its strategic relationship with AWS.
As the preferred cloud provider, AWS will provide the vast majority of Discovery’s infrastructure needs to deliver its discovery + direct-to-consumer video-on-demand streaming service, digital services, and more than 450 global linear TV channels. With AWS, Discovery will also aim to deliver greater personalization of the discovery + service, helping viewers find content that matches their interests and deliver enhanced and reliable viewing experiences personalized to their tastes and consumption habits.

Discovery uses a number of AWS Media & Entertainment services to deliver more than 8,000 hours of original live and on-demand programming each year. AWS Elemental MediaConnect, AWS Elemental MediaLive, and AWS Elemental MediaPackage handle the transport, preparation, processing, and video delivery of Discovery behind the scenes, helping to ensure a great experience for audiences, regardless of the type of viewing device or device. connectivity.

It is the largest user of media and entertainment in Amazon Personalize, the AWS machine learning service that enables developers to create personalized user experiences in real time faster and at scale. Discovery leverages Amazon Personalize to deliver curated content recommendations that match specific viewer interests, personalizing the browsing experience. Discovery also uses Amazon Transcribe – AWS’s service for automatically converting speech to text – on its linear delivery channels and streaming services to accurately generate closed captions to ensure content is inclusive and accessible to people. hearing-impaired viewers, and Amazon Rekognition, AWS’s service for automated imaging and video analysis, to extract and tag video content with metadata to provide viewers with a searchable video library and more personalized recommendations.

During the summer of 2021, Discovery expanded its use of AWS Media Services to deliver 1.3 billion minutes of Tokyo 2020 Olympic Games content across its range of digital platforms, including discovery + and subscription services. Eurosport, successfully broadcasting sports events in 19 languages ​​in 50 markets in Europe. Discovery used Amazon SageMaker (AWS’s machine learning service that helps developers and data scientists quickly build, train, and deploy machine learning models in the cloud and at the edge) to develop and train machine models learning programs that automate the language monitoring process. These machine learning models can identify the program in live broadcast video feeds and verify that the content is being broadcast in the correct local language for each TV market.

“AWS provides the unmatched portfolio of services, global infrastructure and proven performance we need to reliably deliver our premium content at scale to Discovery viewers around the world,†said Avi Saxena, director of technology, direct to the consumer at Discovery. “Running on AWS, we have the agility and elasticity we need to deliver quality viewing experiences for cutting-edge events like the Olympics, along with scalable machine learning capabilities to deliver meaningful personalization. viewers so they can get the most out of their subscriptions. “


Comments are closed.