Haivision Partners with Grass Valley to Enable Low-Latency Cloud Live Media Production in GV AMPP

Haivision and Grass Valley announced a partnership that provides media producers with a solution to contribute high-quality, low-latency, synchronized multi-camera SRT video streams into the GV AMPP (Agile Media Processing Platform), the technology platform based on the cloud that underpins the GV Media Universe Alliance.

To provide customers with a single business contact, Grass Valley will resell and integrate Haivision products, including Makito X4 video encoders and decoders and the Haivision Hub video networking service. The Makito X4 enables synchronous multi-stream live video contribution to the GV AMPP cloud production platform, while Haivision Hub supports remote management of contribution encoders and video routing over private IP networks, the Internet and the cloud to GV AMPP.

The combination of Haivision and Grass Valley technology is a complete solution for broadcast contribution, cloud-based live production and real-time visualization of video streams. As more and more media and entertainment companies look to harness the benefits of the cloud and remote production, they can now take advantage of Haivision’s ultra-low latency video encoding for contribution of the SRT stream in the GV AMPP production platform.

“The GV Media universe aims to bring together existing and new technologies in such a way as to generate new opportunities for our customers. Haivision’s video encoding technology delivers the ultimate combination of low latency and stream synchronization required for high-quality live cloud production,” says Costa Nikols, Vice President of Global Sales Enablement and Training, Grass Valley. “Collaborating with Haivision as a member of the GV Media Universe Alliance helps create a digitally connected community that combines on-premises, hybrid and public cloud technologies. This provides new options for producing content in live production environments, regardless of where our customers work. »

“Haivision’s broadcast contribution solutions are perfectly suited for cloud production and broadcasters trust their reliability, ultra-low latency and pristine quality,” adds Peter Maag, CSO and EVP strategic partnerships, Haivision. “We are thrilled to support Grass Valley in this exciting, high-growth opportunity for agile live production.”