HBO Max unveils streaming platform ahead of European launch



Copenhagen, Denmark – (COMMERCIAL THREAD) – HBO Max, WarnerMedia’s direct-to-consumer streaming platform, today unveiled its SVOD service at a virtual launch event. HBO Max will bring together the best entertainment, movies, kids’ shows and original series from Warner Bros., HBO, DC, Cartoon Network and Max Originals in one place for the first time in Europe.

HBO Max has announced that its service will be available to customers in 27 territories during the initial phase of its European rollout. HBO Max will first launch in Sweden, Denmark, Norway, Finland, Spain and Andorra on October 26, 2021, then in Central and Eastern Europe and Portugal in 2022. HBO Max will also launch in seven other countries next year, including the Netherlands, Turkey, Greece, Iceland, Estonia, Latvia and Lithuania.

As part of the launch event, the first teaser for Dragon house has been revealed, along with a first look at clips from Succession season three and Peacemaker and in a special message, Sarah Jessica Parker also announced that December will be the first month of And just like that …

HBO Max offers truly compelling programming for the whole family, from WarnerMedia’s family of beloved brands, hosted in five hubs: Warner Bros., HBO, Max Originals, DC and Cartoon Network. In another premiere, fans and customers alike can enjoy the latest blockbuster Warner Bros. movies. on HBO Max just 45 days after theatrical release starting this year in the Nordic countries, and starting next year in Spain, Portugal, the Netherlands, Greece, Iceland and the Center and Eastern Europe.

“HBO Max is coming to Europe, bringing with it the best movies and TV shows from 100 years of Warner Bros. as well as HBO, Max Originals, DC and Cartoon Network, â€said Johannes Larcher, director of HBO Max International. “Of Sing in the rain To The Matrix, Game of Thrones To Easttown mare, stewardess To Gossip Girl, Superman To The Joker, and Rabbit with insects To Scooby doo, we really have something for everyone in the family to enjoy, along with a superior viewing experience. Soon, HBO Max will be lit in 27 territories in Europe and 67 around the world – and we’re not done yet, with many more to come as we aspire to be in 190 territories by 2026.

HBO Max’s comprehensive and diverse catalog features programming popular with everyone. Warner Bros. titles include Harry Potter, Godzilla vs. Kong, Dunkirk, The lord of the rings, the shining one and A clockwork orange. There are DC movies like The Joker, Wonder Woman 1984, Aquaman, Batman vs. Superman, and Zack Snyder Justice League. There is groundbreaking original HBO programming like Game Of Thrones, The Sopranos, Succession, Scenes from A Marriage, The Defeat, Sex and the City and Euphoria. Hit Max Originals includes The stewardess, Gossip Girl, Raised by Wolves and Friends: The Reunion. New and iconic family favorites include Tom and Jerry, the Powerpuff Girls, and Looney Tunes.

HBO Max will be offered at an attractive price with a new annual subscription introduced which offers 12 months access for the price of eight, representing a savings of over 30% and bringing the monthly cost down to around € 5.99 in Spain and Finland. . In addition, the monthly subscription will be reduced for customers in the Nordic countries and an already attractive monthly price will be maintained for customers in Spain. Additionally, special introductory offers for new customers will be announced ahead of the service going live on October 26.e.

“We’ve been entertaining fans in Europe since our first HBO TV channel launched in Hungary in 1991 – and we’ve been streaming to the continent for over a decade with our HBO-branded streaming services. HBO Max represents the arrival of a new service that will take this to another level, offering an enhanced viewing experience and a much wider range of content of the best entertainment for the whole family at a very attractive price. We’re excited to bring HBO Max to Europe for the enjoyment of fans and customers, â€said Christina Sulebakk, Managing Director, HBO Max EMEA.

In addition to iconic world-class content from the United States, HBO Max will host hours of entertainment from some of Europe’s top creators under the Max Originals banner. Upcoming originals include Suicide bomber (Denmark), Todo lo Otro (Spain), Venga Juan (Spain), Garcia! (Spain), Before Season 2 (Norway), Ruxx (Romania), The informant (Hungary), The thaw (Poland), Still there (Poland) with many more to be announced in the coming months.

HBO Max will be deployed on a new global technology platform, bringing with it an enhanced streaming experience with new product features and functionality, delivering content tailored to individual users through tailored curation and recommendations. Subscribers will also be able to customize their HBO Max profile, creating a more powerful sense of connection with the platform and allowing parents to create child profiles, with parental controls to ensure every child is watching content relevant to their needs. his age.

HBO Max will be available to watch on a range of devices through various channel partners and on the desktop through Customers will be able to pay through major payment partners including VISA, Mastercard, and PayPal.

HBO Max replaces existing HBO-branded streaming services in 20 territories in the Nordic countries, Spain, Portugal and Central and Eastern Europe and will be available to both new customers as well as existing customers, billed directly or via eligible partners.

Notes to Editors:

HBO Max monthly and annual pricing


HBO existing monthly


New monthly HBO Max


New annual edition of HBO Max


Sweden (Kr)




Norway (Kr)




Denmark (Kr)




Finland (€)




Spain (€)




About HBO Max

HBO Max â„¢ is WarnerMedia’s direct-to-consumer streaming platform, delivering premium entertainment. HBO Max offers the widest range of storytelling for all audiences from iconic brands from HBO, Warner Bros., DC, Cartoon Network, Adult Swim, Turner Classic Movies and more. The platform launched in the United States in May 2020 and introduced a cheaper ad-supported tier in June 2021. In June, HBO Max began its global launch in 39 markets in Latin America and the Caribbean and in October, HBO Max expands into Europe, starting the process of replacing HBO-branded streaming services in 20 territories.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a wide range of talented storytellers and journalists to a global audience through its mainstream brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others. The organization also includes Xandr’s suite of advanced advertising solutions designed to help improve advertising for brands, publishers and consumers. WarnerMedia is part of AT&T Inc. (NYSE: T).


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