Here’s all about Netflix’s mobile-only plan in Africa
In 2019, Netflix launched a mobile-only plan in India and Malaysia. After the launch, we asked if we should expect the same type of plan in Africa. Well, fast forward to July 2021, Netflix launched a mobile-only plan in Nigeria, Kenya, South Africa, and other countries in sub-Saharan Africa.
Usually, the new mobile-only plans on Netflix are cheaper than the standard plans and also stream lower quality shows and movies. Prior to this launch, Netflix plans cost around $ 7.99 for the Basic plan, $ 9.99 for the Standard plan, and $ 11.99 for the Premium plan.
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In this article, we’ll walk you through everything you need to know about Netflix’s new mobile-only plan in Africa.
READ MORE: Top 10 Nollywood Movies To Watch On Netflix (2021).
Netflix mobile-only plan summary
How much does it cost?
Netflix’s new mobile-only plan is cheap $ 3.99. This is about 50% less than the basic plan. This also means that the mobile-only plan costs a monthly subscription of ₦ 1,200 in Nigeria, 300 KSh in Kenya, and R49 in South Africa.
To put it in context, the price of a month’s Netflix subscription is now as cheap as data in Nigeria.
Supported devices and display quality
As the name suggests, users of a mobile-only Netflix plan will only be able to stream movies to mobile devices – phones and tablets. However, they will have access to all titles on Netflix for the particular location they are in.
The display quality of this clip when streaming will only be at 480p resolution. This is the minimum resolution you can get when watching shows on Netflix. And understandable too, giving the price of the plan.
Support for partial download of Play
Users of this plan will also be able to watch movies and shows before the download is complete. This is called partial download play. Thus, a user can choose to start watching a movie before the download is complete, especially when there is a poor internet connection. And when they find a strong internet, they choose to either continue watching or complete the download.
Why Netflix’s mobile-only plan?
You might be wondering why Netflix decided to launch a mobile-only plan that costs a lot less than its regular plans. Well, there are a few pointers as to why.
- Competetion: Showmax and IrokoTV both have plans for mobile users. Therefore, it makes sense that Netflix isn’t leaving money on the table with this segment.
- The first mobile market in Africa: Africa is a mobile-driven market and Netflix recognizes it. By 2025, 475 million people will use mobile internet in the Nigerian and South African markets. The company therefore optimizes this early enough.
- Download hungry users: Due to the cost of the Internet, people prefer to download shows here rather than stream them. Netflix VP of Product Innovation Keela Robinson said, “We always want to make it easier for members to access their favorite shows or movies, regardless of language, device, connectivity or location… ”This plan.
And that’s about all you need to know about the new Netflix mobile plan. If you have any further questions or clarifications on this matter, please use the comments section below.