La Liga and Serie A matches take place in PPV via LiveNow in Belgium

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  • Users can purchase unique game passes for € 4.99
  • Focus on the PPV offer placed on high-end devices

The LiveNow streaming platform has entered into a new partnership with Eleven, another media brand owned by Aser Ventures, to offer pay-per-view (PPV) access to live La Liga and Serie A matches in Belgium.

In addition to watching top-level Spanish and Italian football via an Eleven subscription, the new distribution agreement gives fans in Belgium the option to purchase single-match passes on LiveNow’s streaming platform for € 4.99 (US $ 5.79).

This transaction builds on two complementary media companies from Andrea Radrizzani’s Aser Ventures portfolio and was designed to offer greater flexibility to Belgian consumers.

The selected offers appear to be focused on high-end fixtures, with Atletico Madrid’s 2-0 win over Barcelona on October 3 being the first to be available through LiveNow. The next La Liga game offered on PPV is El Clasico’s latest installment as Barcelona host Real Madrid on the 24th.e October. The next Serie A stop is Inter Milan v Juventus on the same day.

“At LiveNow, our goal is to provide flexibility for sports fans in the way they buy and consume content,” said Peter Leible, Head of Sports at LiveNow.

“We are delighted to offer Spanish and Italian football matches on demand. “

LiveNow recently extended its football offering. In the Philippines, it has broadcast live coverage of Euro 2020 and is offering Premier League matches via PPV this season.


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