NBA and Viacom18 Announce Broadcast and Streaming Partnership in India, Marketing & Advertising News, AND BrandEquity


Coverage will include Weekly Live Games, NBA All-Star, NBA Play-In Tournament, NBA Playoffs and Finals.

The National Basketball Association (NBA) and Viacom18 have announced a multi-year partnership to broadcast NBA games and programs live to fans in India on TV and streaming.

Starting with the 75th anniversary season of the NBA in 2021-2022, Viacom18, as part of the partnership activated and supported by RISE Worldwide, will provide full coverage of the NBA regular season and flagship events in English and Hindi. via its Vh1 and MTV television channels, and via its digital platforms VOOT and Jio TV.

Coverage will include Weekly Live Games, NBA All-Star, NBA Play-In Tournament, NBA Playoffs and Finals. Viacom18 will also broadcast daily highlights and create original NBA-themed programming that will air on multiple channels in its network.

“As sport is the biggest white space that we step into, to build a truly inclusive and differentiated proposition, we need to look at various sporting events around the world,” said Anil Jayaraj, Managing Director – Sports, Viacom18.

Anshul Ailawadi, Head of English Youth, Music and Entertainment, Viacom18, said: “Globally, basketball is more than a sport, it is a way of life. As we seek to make basketball a cultural phenomenon in India, we welcome this deep partnership with In this association, we will launch a highly localized marketing communications and consumer connection program aimed at building fandom for Sport. “

“The popularity of basketball in India continues to grow, and by offering a range of NBA programming on Viacom18 in English and Hindi, we look forward to reaching and inspiring millions of NBA fans, new and existing. , across the country, ”said Sunny Malik, head of global content and media distribution, NBA India.

In September, the NBA named Ranveer Singh NBA Brand Ambassador for India and announced a collaboration with Lakmé Fashion Week, India’s premier fashion event, to celebrate the league’s 75th anniversary.

The actor will participate in a number of league initiatives …


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