Netflix announces return to haunted world of ‘Stranger Things’



The teaser – which Netflix debuted at TUDUM, its first-ever global fan event – provided few details. It was also brief, at about a minute and a half. However, the teaser was long enough to show that there is a different tone for the upcoming season, which is set to begin in 2022.

“Stranger Things†has always been a mixture of Spielberg-style adventures set in a world of Stephen King-style horror. Next season of the show, “Stranger Things 4,†looks to be more gruesome, at least according to Saturday’s trailer.

The teaser apparently begins long before the 1980s, the decade in which “Stranger Things†normally unfolds, and instead introduces us to a quaint 1950s family as Ella Fitzgerald’s “Dream A Little Dream of Me†plays. Then everything goes to hell, literally. The lights start to flash, dead animals appear, and there are images of what appears to be a terrible murder.

Fast-forward a few decades and the teaser then shows glimpses of beloved characters like Dustin, Steve, Max, and Lucas, who now sport flat haircuts. The kids investigate the 1950s haunted house, now covered in cobwebs, and look for clues as to what happened all those years ago. Scary stuff.

“Stranger Things†is arguably Netflix’s most popular series, and any piece of content from it – no matter how short or cryptic, and even from a trailer – will be swallowed up by its legions of. fans.

Case in point: Even though Netflix showed teasers of other shows for the upcoming season, this one was still featured on social media after its debut at TUDUM, which is named after the signature sound the service produced before it started. one of his TV shows or movies. playing.

This type of dedication is vital to Netflix’s growth and business.

As the king of streaming with over 200 million subscribers, Netflix (NFLX) lacks the intellectual property prowess of competitors like Disney +, Paramount +, and HBO Max (owned by CNN’s parent company, WarnerMedia), which own brands like Marvel, Star Wars, Star Trek, DC, and Harry Potter.

Still, “Stranger Things†is Netflix’s biggest hitter in terms of franchises. Previews for the series are fueling excitement and anticipation as its 2022 premiere date approaches, which has yet to be disclosed.

This focus on fans and franchises also explains why Netflix owns TUDUM in the first place. Netflix has been steadily building its franchises and fandoms for years. The company uses TUDUM to remind people of this fact – and to solidify it.

There’s no better way to do this than to bring fans back to the haunted world of “Stranger Thingsâ€.


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