New ‘worry-free’ streaming site delivers safe content for kids

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The world of TV streaming, it seems, is getting more and more crowded by the day. But in the midst of all this dizzying traffic, where can parents be sure their kids are tapping into age-appropriate content?

It might be a good idea to try Sensical.

Backed by San Francisco-based Common Sense Media, Sensical is a “worry-free” streaming service for children ages 2 to 10. It launched this week with over 15,000 videos organized by topic and age group.

“Sensical was founded on the belief that children deserve better,” said Eric Berger, CEO of Common Sense Networks. “We’ve built a service from the ground up, rooted in science, backed by experts in the field, and designed to reflect the way kids broadcast today. “

The free, ad-supported service was announced late last year and introduced earlier this spring as part of a large, closed beta with parents. Founded in 2003, Common Sense Media is a non-profit organization that aims to promote safe technologies and media for children. (Common Sense Networks is a for-profit subsidiary).

The offers approved on Sensical are divided into three distinct target audiences: preschoolers (2-4 years), small children (5-7 years) and older children (8-10 years).

Children and their parents can choose what they want to watch, on demand, based on categories. There are, for example, music videos, as well as shows about dinosaurs, science, counting, and arts and crafts.

In the app’s ParentZone, a dashboard tool for managing viewing activity, caregivers can access the Learning Report to learn more about the long-term benefits associated with the content their children are watching. This automated tool provides specific information about a child’s interests based on their viewing history so parents and guardians can engage in “meaningful conversations and activities with their children to expand their learning and amplify their passions. “.

Sensical’s content partners include companies behind shows such as “Poppy Cat” (CAKE), “The Wubbulous World of Dr. Seuss” (The Jim Henson Company), “Teletubbies” (WildBrain), ” Leo the Wildlife Ranger “(Cyber ​​Group Studios),” Kipper “(Mattel),” Bo Bear “(Superights),” Apple Tree House “(Raydar Media),” Moka’s Fabulous Adventures “(Xilam Animation),” Lexie & Lottie “(ZDF Enterprises) and” Mister Maker “(Zodiak Kids).

Other digital partners include the California Academy of Sciences, the Guggenheim Museum, Howdytoons, Kids’ Black History, and Brightly Storytime from Penguin Random House.

Sensical is available on iOS, Android, Roku, Amazon Fire TV, and Apple TV and is slated to expand to all major distribution platforms later this summer.


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