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The decision is to compete with Spotify, which currently has more paid subscribers than Apple Music.
In September 2018, Apple announced that it had completed the acquisition of Shazam, a music discovery app. “Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become the favorite app for music fans around the world, â€said Oliver Schusser, vice president of Apple Music.
“With a shared love for music and innovation, we are delighted to bring our teams together to provide even more ways for users to discover, experience and enjoy music,†added Schusser.
Now Apple Music has announced that it has created a process to properly identify and remunerate all of the individual creators involved in creating a DJ mix. The company plans to do this with the help of technology from Shazam.
According to Technological crisis, Apple Music is working with major and independent labels to find a fair way to distribute the streaming royalties among the DJs, labels and artists who appear in the mixes.
The move aims to help Apple Music compete with Spotify, which has more paying subscribers. Apple Music recently acquired Primephonic, a renowned classical music streaming service.
For fans of dance music, the possibility of playing DJ mixes is revolutionary. It can help Apple Music compete with Spotify, which is the industry leader in terms of paid subscribers. Apple Music also introduced lossless audio, spatial audio (the latter gives artists the ability to create immersive audio experiences with multidimensional sound and clarity).
(Photo by David Bartus of Pexels)
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