Roku and Mast-Jägermeister US Announce New Limited Streaming Series, “The Lesbian Bar Project” – Media Play News
Roku office in San Jose, CA.
June 15, 2022
On June 15, Roku announced a partnership with US brewer/distributor Mast-Jägermeister to create a new streaming limited series, “The Lesbian Bar Project,” directed by Erica Rose and Elina Street, and hosted by Lea DeLaria (“Orange is the New Black”), who is also an executive producer with The Katz Company.
The series will spotlight lesbian bars and the communities they serve across countries. The three-episode docuseries is set to launch in October 2022 on the ad-supported Roku channel and during LGBTQ History Month in many countries around the world.
In the 1980s, there were about 200 lesbian bars in the United States. Today, there are less than 25. As these bars disappear, co-directors Rose and Street created “The Lesbian Bar Project” to celebrate, support and amplify the remaining lesbian bars. . Each episode of “The Lesbian Bar Project” series will tell the vivid and powerful stories of different lesbian bar owners and patrons in Houston, Phoenix and Chicago.
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“Our mission is to create a better TV storytelling experience and help marketers win the entire streaming journey,” Brian Toombs, chief content officer, Roku Brand Studio, said in a statement.
Chris Peddy, director of marketing at Mast-Jägermeister US, said the partnership with Roku provides an opportunity to raise awareness for the cause by sharing meaningful stories with a large and engaged audience.
“We are honored to continue to highlight the critical need to support LGBTQIA+ establishments,” Peddy said.
Street is a French-American director and writer based in New York. Street’s storytelling focuses on childhood with an emphasis on feminine, non-binary gender expression. Rose is a Brooklyn-based filmmaker who focuses on queer and female stories.
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