July 2, 2021

6 minutes to read

Opinions expressed by Contractor the contributors are theirs.

It may seem at first that TV is a declining media channel, but the data is somewhat hanging. U.S. networks are frustrated with Nielsen’s media consumption reports not because viewership numbers are dropping, but because consumption metrics on other devices like tablets or phones are not being measured. Are people really watching TV less or are they just watching it on different devices?

For networks, this battle is important insofar as audience figures influence demand from advertisers. But if you’re an entrepreneur, a small business owner, or an expert … you really don’t have to worry about these trends.

Why? Simple: the Perception of someone on TV is still incredibly powerful. As entrepreneurs, we need to find credibility markers that can overcome skepticism in the minds of our prospects. Few marketing tactics do this more effectively than earned media and advertising, and few forms of advertising look better than broadcast television. A live TV interview is certainly good exposure, but a better solution is to grab your clip and incorporate it into your digital marketing efforts.

I have done over 60 live TV interviews over the past three years. And here’s the kicker: I booked all of these appearances myself without the help of a PR agency or publicist. If you’re curious about using TV as a way to boost your authority, but want to know how sausage is made before you dive in, here are four steps you can take to get started.

Related: 5 Ways To Turn A TV Appearance Into Permanent PR For Your Brand

Identify your local target stations

My experience is that of television broadcast in the United States, so I will talk about it here. You must first determine the market or markets closest to you. This handy Station Index link gives you the Top 100 Designated Market Areas (DMAs); find your city or metro area, then note the different broadcasting stations.

Once on the site of a station, you will look for a contact page. Almost all stations have a page like this so that they can receive topical advice. Write down the station’s email address and phone number, then put that information aside.

Before going any further: Know that it is not necessary to have a publicist to get into television. However, this painstaking work is one of the main reasons hiring can help. Publicists do this research to free you up, and seasoned publicists often have personal relationships with producers that can dramatically improve your chances of being booked.

Look for a viable news hook

To make the news, your TV pitch must to be new. You can certainly get started with pitching your story to a TV producer to see if they’ll feature you, but including a timely information hook or awareness day can add spice to your reach.

The first time I did a live TV interview, I discussed smartphone addiction and how online marketing is manipulating us. But the way I added urgency to this pitch was to tie it into National Stress Awareness Week in November. The news hooks create a forcing mechanism for a producer; if they want to reserve your location, they must reserve it now and not “somedayâ€. Think about ways you can connect your expertise to a current or upcoming news hook, and your odds will improve.

If you’re not a big news watcher, consider setting up Google Alerts or Talkwalker Alerts to keep you in the know. I teach all my clients to set up alerts for 10 to 30 terms in their sector so that they can keep abreast of the latest buzz in their sector without being stuck in the news. You can configure these alerts for weekly, daily, or real-time delivery.

Related: How to get media coverage for your business

Present an appropriate segment to their audience

When developing your pitch, it is important to emphasize why your pitch is ideal for the point of sale audience. Why do people want to hear about this topic and why do they want to hear about it now? Sell ​​the story first, then explain why you are the right expert to come and discuss the issue at hand.

Call the TV channel and ask to be connected to a producer. If you log in, give a high-level pitch for your story, then ask if you can send more details in an email. You can also try digging into LinkedIn or using an email address data scraper like Voila Norbert to find the producer’s contact details. Finding the right sitter is important, and sometimes that one step alone makes the difference between being reserved and being ignored.

Follow up on your pitch two to three times over the next few days while the topic is still hot. If your topic is really hot and directly related to the breaking news, a next day or same day follow-up isn’t out of the question, but don’t overdo it if you haven’t heard from after a few follow-ups. .

Nail your interview, then acquire your clip

The television moves quickly; be prepared to rearrange your schedule for a potential opportunity the same day or the next. Go over the basics of media training before you go live. I like to memorize a few stats related to the topic of the interview and then lead with those stats to make myself comfortable. As an added bonus, stats and research are a great way to appear more authoritative.

The last step is honestly the most important step of all – especially if you are an online entrepreneur – and that is to get a copy of your clip. The TV producer who booked you might be able to provide you with a link, but if it’s too busy, I use a service like TV Video Clips as a built-in security. For $ 60, you can get an HD copy of your clip if you order it within 30 days of your appearance.

Please keep in mind that reposting your clip in its entirety for the purpose of mass distribution is prohibited. However, you can share still images or short snippets of appearances and integrate them into your marketing and website to give your audience a wow effect.

Related: 6 rules for making your first TV appearance a success

Television can be a daunting medium, but once you master the process, optics are hard to beat. Follow these steps and you’ll be on your way to booking your first or next interview and reaping the rewards for years to come.

Aldar Properties, the leading property developer in the United Arab Emirates, has become the official property partner of Premier League club Manchester City FC.

The partnership will see City and Aldar work together on a number of development projects in the UAE region. Aldar will use Manchester City’s brand and intellectual property to promote specific residential projects to the club’s global audience.

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The DP World Tour has announced a new event in the UAE which will begin next month.

The Ras Al Khaimah Team Challenge is a one-day exhibition event, which will be played on February 8 at Al Hamra Golf Club, with 26 teams of two professionals per team. The event will be broadcast live in the UK and Ireland on Sky Sports.

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Extreme Networks, the cloud-based networking company, has become Manchester United’s official Wi-Fi network analytics and solutions provider.

The group will install Extreme Wi-Fi 6 hotspots at Old Trafford from the end of this year to improve the fan experience and increase the club’s ability to deliver secure digital services. Additionally, Extreme will help Manchester United access real-time network analytics to make more personalized and informed decisions regarding both fan experience and overall venue operations.

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Actiph Water has become an Official Supplier of the Liverpool 2022 Gymnastics World Championships, supplying its Alkaline Ionized Water products to event volunteers and staff.

The partnership will see the planting of 1,000 trees as part of Actiph’s “tree per case” campaign, as well as widespread on-site recycling facilities during the championships.

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Audiovisual production agency Whisper has appointed Pete Thomas to lead its sports production team as head of sports.

Thomas, formerly with Noah Media Group, has over 15 years of sports broadcasting experience covering Premier League and UEFA Champions League football, as well as American football and NFL rugby.

Image credit: Aldar Properties

Based in Norway Pixotope, a provider of mixed reality software for broadcast and live events, announced three key new hires to its global leadership team. Industry communications veteran Ben Davenport has been named vice president of global marketing; David Cheng has been appointed VP Sales and Marketing EMEA; and global technology professional Travis Sims has been appointed Strategic Account Director for North America.

Davenport’s career spans 20 years in business-to-business marketing in the technology, media and entertainment industries. He has held senior positions at AmberFin, Dalet Digital Media Systems and most recently as Portfolio and Marketing Strategy Manager for Vidispine at Arvato Systems.

“Pixotope responds to the demand for real-time engine applications in live streaming and events more succinctly and efficiently than anything else in the market,†Davenport noted. “Studios can unleash the creative potential of their team while harnessing the awesome power of the Unreal Engine. I’m excited to be at the forefront of Pixotope’s journey and development – there are still some great announcements to come.

After seven years as a corporate account manager at Avid, Cheng joined Pixotope as VP Sales & Marketing EMEA. At Avid, Cheng focused on sales of the company’s video solutions, connecting and coordinating with international media companies, such as Viacom, Comcast and Discovery. He has also held management positions at TSL Professional Products Ltd and A · R · G ElectroDesign Ltd.

“I have worked in and among the tech giants of the broadcast and media industries for many years and recognize the enormous potential offered by real-time applications in live environments,†said Cheng. “This made Pixotope membership a no-brainer – it will only continue to grow as the industry finds new and creative ways to apply live mixed reality technology. I look forward to joining the team during one of its most exciting stages of development.

Sims draws on 15 years of experience with global technology companies including RED Digital Cinema, Atomos, and Creative Solutions. Most recently, he was Product Manager for Live Production at Teradek, where he oversaw the development of several products in the broadcast and streaming market.

“To say that Pixotope is growing is an understatement – the company has had a long period of expansion that matches the global demand for high-level virtual production technologies,†commented Sims. “Pixotope takes care of the technology and gives control back to the creatives. I look forward to joining the team and helping establish Pixotope as the leading real-time solution for augmented reality and virtual production. “

Source: Pixotope

Here’s a YouTube tip I came across and now use all the time: when you’re trying to learn how to do something and you get lost in the steps, open the video transcript.

Tap the three dots or the plus option under the video title, then choose Transcript from the drop-down menu. You can copy, save and print it. It was easy, huh? Just be careful when downloading the video. Tap or click for a list of ways you could be breaking the law online without knowing it.

Little pro tips like these make your life easier and your gadgets more useful. Tap or click for five more helpful tricks you wish someone had taught you sooner.

Before you fall down a YouTube rabbit hole, check out these tips for hiding what you’re looking for and finding what you want. Speaking of which, be sure to subscribe to my channel at YouTube.com/KimKomando.

1. Watch live events

Many concerts and events are streamed live on YouTube. You can watch them in real time with a global audience. There are several ways to do this:

• Simply type the word “live” after your search phrase.

• You can also browse upcoming and ongoing live events. Go to youtube.com on your computer and select inhabit of the left column.

• Open the YouTube app, tap To explorethen touch Living on a smartphone.

Slow Wi-Fi makes watching videos tedious. Tap or click for a simple swap that could improve your speeds.

2. Keep your search history clean

Incognito mode lets you browse freely without worrying about your search and viewing history reflecting it. Note: This doesn’t hide your search history from YouTube and its parent company, Google.

To turn it on, tap your profile photo or icon and select Enable Private Browsing. Do the same to turn it off.

Incognito mode doesn’t prevent your ISP or search engine provider from knowing what you’re looking for, but it can be useful in other ways. Tap or click for 6 practical reasons to use Incognito mode.

3. Refine your search

YouTube has over 2 billion monthly users, with over 500 hours of content posted every minute. Finding what you want can be a matter of narrowing your search to the date a video was posted.

Type in the search term(s) for your video, followed by this week or month. You can also use YouTube’s filters to narrow things down:

• Go to youtube.com on your computer and do your research.

• Once the results are loaded, click on the Filters drop-down list and select a deposit dateranging from Last Hour to This Year.

• On mobile, tap the three dots iconthen touch Search filters.

Smarter search: 10 Google Search Tips to Help You Find What You’re Looking For

4. Find the real music video, not just the parodies

YouTube is the second largest search site in the world, surpassed only by Google. People all over the world are posting parodies, fan videos and reactions to the most popular topics.

Lady Gaga is one of the biggest names out there, so when looking for a track from a singer of her stature, you may need to weed out fan-made content. You can do this by typing the name of the song, adding a comma and putting the word partner. For example, try this search: “poker face, partner”.

Want more smart tips like this straight to your inbox? Try my Tech Tips and How-tos newsletter. It’s free!

5. Share in the right place

When you want to share a long video at a specific time, try this.

• On your computer, find the video you want and scroll to the time you want to share.

• Right-click and select Copy video url to current time.

• You can also click on the Share button and check the start to box. Enter the desired time, then click Copy.

You can also do this on your phone, although it’s more of a pain.

• Scroll to the time you want to share and pause the video. Tap Share > Copy link. Paste the link wherever you want and append it to the URL: ?t=00m00s. The zeros represent minutes and seconds, so change them if necessary. For URLs that already have a question mark, add an ampersand like this: &t=00m00s.

Speaking of sharing, some files are too large to email. Try these methods instead.

6. Create a Playlist of Songs

Create a playlist of your favorite songs using the search phrase playlist. We will stay on the same example. Type in “Lady Gaga Playlist” and your results will include fan-made compilations that bundle songs into one long download. You will also get an official playlist called YouTube Mix.

You can also create a custom playlist of exactly what you want.

Here’s how to do it from your computer:

• Find a video you want to add to a playlist. Click on To safeguard.

• Select a playlist like Watch Later or a playlist you’ve already created, or click Create a new playlist. Click on To create.

To create a playlist on mobile:

• Find a video you want to add to a playlist.

• Faucet To safeguard below the video to automatically save it to the last playlist or to your watch later playlist.

• To change where your video is saved, tap Change on the pop-up window. Select from the list of your playlists.

Prefer to listen to music on Spotify? These tips will make you a Spotify expert in no time.

7. Find a movie to watch

You can watch feature films on YouTube, but searching the movie title like anything else on the platform may not be enough.

It’s quite simple. Just type the word movie in your search query. Try the movie “A Star is Born”. You will have the option of buying or renting a movie if it is not available for free.

Try one of these 13 sites to watch movies for free if you’re getting into YouTube.

8. More quick search tips

Finally, here are some easy ways to narrow down your searches.

• Use the + or – keys to include or omit keywords from your search results.

• Use quotes to find the exact phrase you are looking for.

• Add the word “long” to your search to find videos longer than 20 minutes. Use “short” to find videos under 4 minutes.

Bonus Tip: Dark Web 101: What It Is and Why the Government Can’t Shut It Down

Scour the waters of the Dark Web and you’ll find drugs, killers, and all kinds of disturbing imagery. But it’s also a haven for privacy advocates. In this episode, I speak with Victor Benjamin, a professor at Arizona State University, who reveals why it’s so hard to regulate — and why people from all walks of life can’t help but keep coming back.

Check out my “Kim Komando Explains” podcast on Apple, Google Podcasts, Spotify, or your favorite podcast player.

Listen to the podcast here or wherever you get your podcasts. Just search for my last name, “Komando”.

Discover all the latest technology on the Kim Komando Show, the nation’s largest weekend radio talk show. Kim takes calls and dispenses advice on today’s digital lifestyle, from smartphones and tablets to online privacy and data hacks. For his daily tips, free newsletters and more, visit his website at Komando.com.

The views and opinions expressed in this column are those of the author and do not necessarily reflect those of USA TODAY.

Regarding Christopher Knight’s comment [“Why experts fear return of ‘The Blue Boy’ to London†[July 6]: In fact, the experts do not. Knight’s story is deeply one-sided and misleading.

After several years of considerable consideration and discussion, and having instituted a rigorous set of protocols, the Huntington has decided to loan Thomas Gainsborough’s “The Blue Boy” to the National Gallery in London – but only on expert advice and only under very specific and restrictive conditions. conditions. The long-term well-being of this iconic work has always been Huntington’s guiding principle for any discussion of the possibility of a loan.

Knight’s article failed to capture how much we have researched the issue that ultimately led us to this important decision. The 2018 panel of restorers he cites met to study the state of the painting and recommend a conservation treatment for it. They were not responsible for advising on possible movements, but rather on the best plan of work to stabilize and respect the historical integrity of the work. We followed all of their treatment recommendations.

In 2019, with most of the conservation work done, the Huntington called a second group of curators and curators, specifically to advise us on a possible trip. These were people from preeminent North American museums, all with similar collections and extensive experience with Old Master paintings. These professionals know all the best practices and the latest thinking in transporting works of art for masterpieces of “The Blue Boy” caliber. The group received the most recent information on the state of the painting and what had been learned during the extensive conservation project. The panel said the painting could be safely loaned out, but only needed to go to one location, an institution of the highest caliber with stellar exhibition and curatorial facilities and staff, and that it had to be transported in a state of the art custom case. We scrupulously follow all the recommendations of the panel.

So, after careful consideration, the Huntington has decided to loan our most iconic painting for this one occasion – the centenary of his departure from England, where it was last exhibited in the National Gallery – so that the public and the academic public across the Atlantic see and study the painting after restoration.

Great masterpieces have traveled from time to time, under very rigorous protocols. This one will too. While we appreciate Knight’s continued interest in the work, his play was an omission: he just didn’t report the full set of facts, which resulted in misleading and inaccurate conclusions.

Karen R. Lawrence
President
and
Gregory A. Pieschala
Chairman of the Board of Directors
The Huntington Library, Art Museum and Botanic Gardens
San Marino

::

Our Huntington Library membership is a real gem in our way of life. Normally, I support art exchanges between artistic organizations, but this one leaves me a little puzzled.

“The Blue Boy†is a Gainsborough, and a vivid example of his best work. I side with the Conservatives.

Make the British spend their books here.

The paintings are not sculptures or pottery, they are fragile and subject to degradation on another scale.

David pohlod
Oaks Park

Return to River City

About “‘Music Man’ Revival is a problem with a capital ‘T'” [July 8]: In her commentary, Ashley Lee overlooks the fact that “The Music Man” was a subversive work on Wilson’s disappointment at the ease with which his hometown (Mason City, Iowa) was destroyed by big-city crooks. There are countless double meanings in the book about his ignorance of his hometown.

He was not proud of Mason City, he left and never returned.

Lee’s research seems to have ignored all the important details that contextualize “The Music Man”. It’s a musical about a white man who snatches white people and then runs away. At no time is he celebrated. It is a show of pageantry where the ignorant boast of being ignorant.

Citing what other critics wrote about the series as proof of intent is ludicrous when the author himself wrote an entire book and made an album out of it so that future generations would clearly know what he was doing and how he had done it.

It’s a musical that laughs at white people for being so stupid. Maybe Lee is confusing “The Music Man” with something that is representative of the local culture and is actually a celebration of a sanitized version of America: Main Street USA at Disneyland.

Sam pocker
Los Angeles

::

I believe most people go to the movies and movies primarily for entertainment and to escape the often harsh reality. So, it appears that your writer Ashley Lee seemed to have missed the point by seeing things through a mirror tinted with political correctness.

Like many others, I found the shows as well as the movie “The Music Man” uplifting and enjoyable with the tune of “76 trombones” lingering in my head for days on end.

The 2021 Global Happiness Rankings placed America in 19th place – near the bottom of all industrialized nations.

In my opinion, this is probably due in part to the yoke of political correctness placed on our shoulder, making free speech more of an illusion than a reality.

Can’t we just take advantage of an event for what it is?

John T. Chiu
newport beach

Black woodstock

About “Cancel black erase” [July 4]: Questlove’s “Summer of Soul” is a predominantly political statement depicting the angst and joy of black people in the late 1960s in Harlem, framed by a gold mine of live-filmed musical performances from the Harlem Cultural Festival , a series of concerts hitherto unknown to many.

As a music historian, I expected Questlove’s film to primarily feature invaluable musical performances never before seen with cultural historical content for the context. It was the opposite of that.

Therefore, please release a sequel containing full sets of BB King, Max Roach / Abbey Lincoln, Nina Simone, Stevie Wonder, Sly Stone, et al, and let the real musical truth and joy shine relentlessly.

Chris O’Connell
Westminster

The voice of MTC

I’m not sure how anyone can talk about the importance of the classic TCM movie station without mentioning the late and great Robert Osborne [“Classic Movies Fight Back,†July 4] .

Current TCM hosts and audiences owe much to the modest and elegant Osborne. An actor (taught by Lucille Ball), a respected print and television journalist and (I’m jealous!) Someone who has had long, almost weekly conversations with Hedy Lamarr, Joan Fontaine and Olivia de Havilland.

Her unique and sensitive interview with Betty Hutton brought tears to my eyes.

TCM talent on the air Mankiewicz, Stewart, Karger, Malone and Muller all straddle those shapely shoulders that we miss a lot. To paraphrase what Cole Porter said about Irving Berlin’s place in American music, Robert Osborne was TCM and classic Hollywood movies.

Pierre McDonald
Los Feliz

::

How is it possible for Stephen Battaglio to write an entire article about how cord cut affects TCM and not mention Sling – the streaming service that carries TCM?

Not only can you watch in real time, but Sling recommends watching other movies available on TCM at any time that we may have missed during the normal broadcast time.

Michael williams
Redondo Beach

Not an easy decision

Meredith Blake’s characterization of the Cosby decision as being based on “technicality” fails to recognize what actually happened.

In a civil deposition, Cosby sought to take the 5th Amendment. In order to obtain his testimony, the then prosecutor agreed that no criminal charges would be laid, thus forcing Cosby to testify since there was no criminal danger resulting from it. The result was an award of over $ 3 million to the plaintiff who sued him. The new prosecutor failed to honor his predecessor’s pledge, resulting in a trial and conviction. The Pennsylvania court corrected this injustice and quashed the conviction. It is not technical to demand that public officials honor and respect the agreements they make, even with the most unworthy participants.

Barry rubin
Beverly hills

WASHINGTON (AP) – Police at the United States Capitol did not respond adequately to officers’ frantic calls for help when they pressed panic buttons on their radios in search of support immediate as dozens of pro-Trump rioters beat officers with bats, poles and other weapons, an inspector general’s report found.

The report obtained by The Associated Press offered new details about the law enforcement shortcomings during the Jan.6 uprising on Capitol Hill.

The report found that most emergency officer radio activations were never broadcast simultaneously on police radio, a standard protocol designed to get the word out to other officers about emergencies and crises. The duty watch commander does not appear to have been made aware of at least some of the system activations, according to the report.

Washington police officials are increasingly concerned about a rally scheduled for Sept. 18 on federal land next to the Capitol that organizers say aims to demand “justice” for the hundreds of people already indicted in connection. of the January uprising.

“Without the ability to connect with help or call for backup in an emergency, officers risk facing dangerous or even fatal situations,” the report said. “Without being aware of an agent’s emergency, the Department does not send additional units or resources to an agent in distress. And if the running Watch Commander is not notified of emergency ID activations, it cannot respond to a situation. “

Capitol Police said senior officials in the department used their cell phones on Jan.6 to communicate orders to others down the chain of command to limit the number of radio transmissions being broadcast.

The findings on the emergency radio system are included in a “flash report” by the Inspector General of the Capitol Police, the fifth in a series of ongoing assessments of how the agency failed in its operation. management of January 6 and how it can do better in the future. It follows earlier reports that focused on the agency’s handling of intelligence and threat assessments and which, taken together, showed a pattern of imperfect preparedness and response to the violence of that day.

The July report focuses on the gaps within the Capitol Police Command and Coordination Office, which, among other responsibilities, prepares special events and manages the emergency response at the Capitol Complex. The Inspector General detailed what he said were outdated and vague policies and procedures as well as preparedness issues. coordination and contingency planning.

Capitol Police said in a statement that its policies and procedures were being updated and that “a comprehensive training plan was being developed.”

“The USCP acknowledged that there were gaps in communications on January 6. Considering the events of January 6, the sheer volume of radio traffic that day was not surprising. In addition, the size and scale of January 6 made it difficult to respond to each officer’s emergency radio broadcast in real time, â€the statement said.

A complication for the police department was the volume of emergency calls, so the police could not reach them all at the same time.

A law enforcement official said that because so many officers were pressing their panic buttons, other officers could not answer all calls at the same time and had to prioritize their emergency responses. The official spoke to the AP on condition of anonymity to discuss the report as it has not been made public.

The report criticizes the way the ministry handled the emergency activation system that officers use to call for help during crises.

Of the 36 emergency system activations that day, the Inspector General located only 13 in the radio traffic transcripts. While there may be additional activations, they were not reflected in the transcripts and “it is clear that not all of them were released simultaneously,” according to the report.

Further, according to the report, command center officials did not always ensure that the duty shift commander was even aware of system activations.

The results are a noticeable departure from how the system is supposed to work. The surveillance report cites a standard protocol showing that when an agent activates the radio emergency system, the agent’s name and personal identification number appear on the dispatch console and the dispatcher is then required to broadcast simultaneously. on all newsgroups that an emergency is in progress and to place units on hold.

Failure to respond appropriately to emergency system activations, the report said, “may put officers at increased risk.”

Capitol Police said they are working to improve communication during critical incidents and are deploying “new and improved policies, practices and procedures” to monitor emergency signals and communication with other agencies law enforcement officials. The force also brought in a retired Secret Service agent to help plan major events.

Copyright 2021 The Associated Press. All rights reserved.

Listed TV, radio and live statistics

Soccer
10/15/2021 14:58:00

BLACKSBURG – The Virginia Tech football team will face Pittt on Saturday at Lane Stadium at 3:30 p.m. ET on ESPN2. Find out how you can watch, hear and follow the action as it unfolds:

TV: ESPN2

The Tech-Pitt match will air on ESPN2 with Jason Bennetti (play-by-play), Andre Ware (analyst) and Paul Carcaterra (sideline) on call.

In line: ESPN.com

The game will be broadcast on espn.com and on the ESPN app.

Radio: FM-105.3

The Virginia Tech Sports Network, with its flagship station FM-105.3, broadcast the live broadcast. The play-by-play man Jon laaser and color analyst Mike Burnop are joined by reporter Wes McElroy. For a list of all affiliates.

Tech streaming of the game will also be available through TuneIn.com and the TuneIn app.

Behind the microphone: HokieSports.com

Produced by Virginia Tech Athletics in conjunction with Learfield, the ‘Behind the Mic’ second-screen digital experience will feature a robust live coverage presentation, including video direct from the radio booth of Jon laaser and Mike Burnop, along with in-game stats, video-on-demand content, and real-time social media feed.

This experience will be available for free on HokieSports.com.

Live Statistics: HokieSports.com

Fans can watch the match via live statistics provided by HokieSports. Play-by-play updates and full team and individual statistics can be found.

Follow on social networks:

Another great way to keep up with the action is to follow social media, where you can see in-game images and videos of Tech’s top pieces.

Twitter: @HokiesFB | @HokieSports
Instagram: @HokiesFB | @HokieSports
Facebook: VirginiaTechFB | HokieSports
Tik-Tok: @HokiesFootball | @HokieSports

HUBER HEIGHTS, Ohio (WDTN) – Lights, camera, action! Some sixth graders at Monticello Elementary School in Huber Heights are taking a broadcasting lesson.

“I’m pretty much the leader with my friend Nolan. We do things like what’s happened in history, national days, what day it is,” Chase Wampler said.

The “Warrior Crew” broadcasts daily morning announcements for the school on the “Warrior News Network”.

Everything is student-driven. Sean Turner, an intervention specialist, supervises the students.

“In fact, we pre-record the day before, so that the children can invent their own scenario. They will make the weather. They will make the news. They will do fun facts. They will make anecdotes, jokes. They have themes of the day,” Turner said. “It was a great learning experience for all of us. Not only am I learning, I’m doing a lot of research, trying to figure out different tricks and techniques and things like that, but kids are doing the same thing. They really hang out here. They come up with ideas. They teach me different things about how to edit and use gear.

Students must apply to be part of the Warrior Crew.

“They have to be interviewed to be part of this process. So at the end of their fifth year, they have to submit and apply, then we interview them and then they have to do a test video. And then we select from there,” Turner said.

Fewer than a dozen students make up the Warrior Crew.

“It tells you, like, what’s happening this week, next week,” said Tiffany Pham, who is one of the on-camera talents broadcasting events.

Each has a different role.

“I talk about all the sports and everything that’s going on, and I talk about all the scores and everything,” Isaac Kuli said.

Kendall Marshall is one of the reporters.

“I love being on camera,” Kendall said.

While some are in front of the camera, others are behind.

“I take care of all the equipment, really. Mr. Turner says I must be very responsible and gentle. And that makes sense because it’s expensive equipment,” said Asmaa Abdellatif, who manages the camera.

“I got involved because I love editing and I love computers,” said Carson McFadden.

The Warrior Crew is in its second year. They started streaming on Google Meet, then switched to an iPhone, and now they have their own studio setup with lights and a green screen.

They acquired the equipment thanks to some grants.

“It’s really fun, but it also takes a good amount of work,” Isaac said.

Pre-recording the night before, students have daily prep work to do.

“I like writing the scripts, and I really like doing the fun fact of the day and the trivial question because that’s the most fun part of the news for me,” Nolan Fox said. “We always have to write the script in the morning. We arrive around 9am and have a few websites where we can get our information. And then when we’re done with the scripts, we go back to class, and we come back down here at 10:30 and record.

The students faced challenges at times, including making the announcements live in real time.

“I just like living. I feel like it’s more fun because we’re trying harder. We want to do better,” Carson said. “With doing it on tape, we have more time for ourselves. prepare in between. If there’s a mess on one of the slides, we can go and fix it. But when we’re doing it live, we just go through it, and if there’s a problem, we try to to repair it.

They also learned the importance of editing.

“I sort of help with a lot of things, but the main thing would definitely be editing and supporting everything else, making sure everything is fine,” Zarina Shakhmanova said. “There’s chroma keying. You have to make sure that everything is well cropped – the backgrounds. What backgrounds seem choppy? Which backgrounds look correct? »

In addition to learning the ropes and trades of the broadcasting industry, they also learn skills to help them in life.

“It gives me more confidence because at first I was afraid to record, and now I’m not,” said Ashlyn O’Connor, who streams student, staff and celebrity birthdays for the ‘school.

“Being on camera has definitely helped me be more present than I was before,” said Brooklyn McClure, who streams what’s on the lunch menu. “I think it really helped me get over a lot of the anxiety I have in front of the camera, especially with all the kids always saying hello to me. That’s a lot to talk about.

Every day in the spotlight, they are already making a name for themselves.

“There are already a lot of kindergarteners looking up to me,” Kendall said. “They’ll be like there’s the morning news girl. They will start waving at me and saying hello.

“They’re superstars in the building,” Turner said.

A subsidiary of Sony Group Corp. has signed a contract with Italian professional football league Serie A to provide real-time recreated 3D infographic videos of matches for broadcast use and for teams to analyze their performance, Sony said.

Under a three-year contract starting with the current 2021-2022 season, sports-related technology company Hawk-Eye Innovations Ltd. will provide the new service to the 20 clubs of the Italian Premier Division using data obtained from cameras installed at various locations in the stadiums.

The images will be captured by Hawk-Eye’s optical tracking system, which uses “advanced image processing and player recognition techniques” to quickly and accurately analyze each player’s movements with up to 29 tracking points. skeletal, as well as the movement of the referees and the ball, the U.K. company said in a press release earlier this month.

The images can also be used by clubs to deliver content to fans and allow them to analyze performance, Sony and Hawk-Eye said.

Hawk-Eye has been providing the Italian league with services such as its goal line technology, the electronic system that judges whether a goal has been scored or not, since 2015.

But the latest contract marks the first time the company will offer its new real-time video processing technology to a professional sports league, a Sony public relations official said, adding that the contract price was not disclosed.

“The league has continuously proven to be one of the most innovative in the world of sport, and we are particularly excited to bring some of our latest technology” to Italian football, said Peter Irwin, Commercial Director of Hawk-Eye. in a press release. .

Luigi De Siervo, CEO of Lega Serie A, said in the press release that the contract “increases the possibility of delivering an ever more advanced product to our partners, clubs and all fans”.

As part of the deal, Hawk-Eye has also set up a new video-assisted arbitration center near the city of Milan in northern Italy where 60 staff can edit and stream game day footage, instead of sending vans and staff to each venue as they go. done before.

Founded in 2001 and acquired by Sony in 2011, Hawk-Eye has provided judging support systems services to various sporting organizations and events, including Major League Baseball in the United States.