Announcement posted by Silver Trak
May 12, 2022
Also create a live ecosystem of cinema-rich media services
Telstra Broadcast Services Main Control Room
Telstra and media asset management specialists Silver Trak Digital have launched their new 5G Cinema Direct content delivery service – Australia’s fastest, most robust and secure digital content delivery over 5G for cinemas, content distributors and film studios.
Cinema Direct requires no cabling, can be set up and running very quickly and is backed by Telstra’s entire network infrastructure and support teams.
Christian Christiansen, COO of Silver Trak Digital, explained: “Cinema Direct enables content distributors to send and cinemas to receive digital content over Telstra’s 4G and 5G networks through Silver Trak’s media asset management system. . We install and maintain all required technology at no cost to distributors or theaters, then content can be ordered and delivered through the Silver Trak Digital online portal. It’s an incredibly efficient and cost-effective solution that’s live and now running in cinemas across Australia.
Telstra Broadcast Services Main Control Room
Leveraging Telstra’s next-generation 5G cellular technology, Cinema Direct presents a professional-grade wireless content delivery solution suitable for any distributor and cinema in Australia.
Cinema Direct has many advantages for the market as it works on 5G for most metropolitan cinemas and 4G in rural areas. Not only is it cost effective, but it provides a resilient and secure network that we control end-to-end. Where Silver Trak is expert and takes care of media management, Telstra provides master control, managed planning and assurance. First line support is then provided by Telstra Broadcast Services main control facilities and second line support by Telstra Network Operations. Additionally, all content provided by Cinema Direct is contained within a secure network, separate from all other traffic and only available to Silver Trak Digital customers, making it highly secure.
Cinema Direct represents a true sea change in the digital content delivery landscape. The high level of security combined with its reach and the size and reach of Telstra’s infrastructure and support takes it to another level.
Christiansen added, “Cinema Direct has been developed without installation or maintenance for all users, especially cinemas and content distributors. Additionally, over time, the Cinema Direct ecosystem will grow in ways that create and enable additional revenue streams for cinemas through the availability of rich media services. This means that live sporting events, concerts and other exclusive content can be streamed in super high quality to any venue connected to Cinema Direct live in real time, anytime, with just a click of a button. a button.
As Christiansen explained, the fact that Cinema Direct offers distributors who want a more cost-effective and cost-effective way to get their content delivered to theaters is just one of the main benefits of the new 5G solution.
Cinema Direct’s ‘live’ content capabilities will allow new and expanded audiences to see a whole range of content on the big screen – content they would never have had access to before, especially in a cinema.
Andreas Eriksson, Head of Streaming Services at Telstra, added: “Streaming content over Telstra’s 5G network is obviously a huge benefit of Cinema Direct streaming. We are also excited to entertain, by providing appropriate viewing rights, to potentially thousands of Australians who would not be able to access, for example, a sold-out concert or sporting event. With Cinema Direct, cinemas will now have the ability to offer these events and other content across Australia live or delayed.”
For more information on the new Telstra Silver Trak Digital 5G Cinema Direct solution, please visit: https://www.silvertrak.com.au/cinemadirect
Photo credits
Telstra and Silver Trak Digital partner logo
Telstra Broadcast Services Main Control Room
Christian Christiansen, COO of Silver Trak Digital
Telstra Broadcast Services Manager, Andreas Eriksson
Ends
About Silver Trak Digital
Silver Trak Digital is a technology company that provides content owners and media companies with innovative cloud-based media logistics and distribution services. With over 30 years of experience, the company is trusted by the biggest names in the industry and is a major supplier to the broadcast, media, production, distribution, government and entertainment markets. businesses. Silver Trak Digital staff have extensive experience in release management and compliance, content aggregation, media management and sales execution. With many firsts in the Australian media industry, Silver Trak Digital’s media services enable content owners and media companies to navigate the complexities they face operating in a globalized marketplace.
www.silvertrak.com.au
www.mediaroom.com.au
www.damsmart.com.au
About Telstra Broadcast Services
Leading innovation in broadcast services. Broadcast exceptional content around the world with the support of Telstra Broadcast Services.
We can help you deliver innovative content to a strong global media network, supported by international field service and special events teams, as well as our broadcast operations centers around the world. End-to-end management, enhanced monitoring, and real-time reporting services ensure that high-quality content reaches audiences. We can also help you increase the value of your content and access a community of media providers and owners to help you thrive. Whatever your specific media needs, our team of experts can help.
www.telstra.com.au/business-enterprise/industries/telstra-broadcast-services
Silver Trak digital press contact: Salvatore T. Di Muccio
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Such. : +61 412 64 99 64
Email: [email protected]
Silver Trak Contact: Christian Christiansen
Such. : +61 2 9007 5600
Email: [email protected]
Telstra Media Contact: Steve Carey, Chief Media Officer
M: +61 (0) 413 988 640
Email: [email protected]
Reference number: 043/2022
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