The University Network will broadcast live audio coverage of the NCAA® Championships by Westwood One
Agreement between LEARFIELD and Westwood One Conseils with March Madness® Blanket
PLANO, Texas- The Varsity Network app — created for college sports fans by LEARFIELD SIDEARM Sports — will host live audio streams of Cumulus Media’s (NSDQ:CMLS) Westwood One coverage of March Madness. Under the terms of a multi-year agreement between LEARFIELD and Westwood One, all NCAA championships broadcast by Westwood One will be available on The Varsity Network.
“We are delighted to be able to provide these live championship streams of Westwood One broadcasts as part of The Varsity Network,” said Rick Barakat, executive vice president and group general manager of LEARFIELD’s Media & Partnerships. “When we created this app, it was with the idea of providing fans with live, on-demand access to college content they can’t find anywhere else – and providing free audio to all NCAA championships and all men’s games March Madness takes our content delivery for college sports fans to another level.
The Varsity Network will offer an exclusive and innovative listening experience called Varsity Multicast, which will allow fans to listen to all Westwood One national radio broadcasts from the men’s and women’s basketball tournaments.
“Our radio broadcasts have been a staple of the NCAA Tournament for 40 years,” said Bruce Gilbert, senior vice president, Sports, Content and Audience, Cumulus Media | Westwood One, which has broadcast every NCAA men’s tournament since 1982. “We’re thrilled to give fans the opportunity to hear every thrilling game from an event that captivates fans across the country every year.”
As part of the deal with Westwood One, The Varsity Network app will also provide listeners with all of Westwood One’s coverage in other NCAA sports, including Division I Men’s and Women’s College World Series, Division I Men’s and Women’s Frozen Four and the Division I. Men’s and Women’s Lacrosse Semifinals and Championships.
fans can To download The app for iPhone or Android provides instant access to free gameday audio streams and push notifications to remind them when games start or upcoming audio broadcasts. Games played by nearly 200 LEARFIELD-affiliated schools are available through The Varsity Network app, in addition to dozens of other SIDEARM partner institutions.
LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services include media licensing and sponsorship management; publishing, audio, digital and social media; Data analysis; expertise in ticketing, ticketing and professional concessions; Branding; campus-wide business and sponsorship development; and site technology systems. Since 2008, it has been the title sponsor of the renowned LEARFIELD Directors’ Cup, supporting athletic departments across all divisions. Visit LEARFIELD.com for more information.
About Westwood One
Westwood One, the national arm of Cumulus Media (NSDQ: CMLS), delivers iconic, nationally syndicated sports, news and entertainment content to more than 250 million monthly listeners across an audio network of nearly 9,500 affiliated radio stations and media partners. . Westwood One is America’s largest audio network, home to culture-defining premium content including the NFL, NCAA, Masters, CNN, AP, Academy of Country Music Awards and Westwood One Backstage. Westwood One broadcasts some of the most exciting sporting events across multiple audio platforms. In addition to NCAA basketball, including the NCAA Men’s and Women’s Championships and the Final Four; it is also the exclusive supplier to the Men’s and Women’s Frozen Four, Men’s and Women’s Lacrosse Championship, and Men’s and Women’s University World Series. Westwood One has been the exclusive radio partner of the NFL since 1987. Westwood One also distributes and represents CBS Sports Radio. The rapidly growing Cumulus podcast network features popular network and industry personalities and programs. Westwood One connects listeners to their passions through programs and platforms everyone listens to. For more information, please visit westwoodone.com.