The Weather Channel Plus at $ 4.99 / mo – Le Streamable

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Just when you thought we had hit the max on streaming services, another option is to jump in the ring. In Q4 2021, you will be able to subscribe to The Weather Channel Plus for $ 4.99 / month.

Subscribers, however, will receive more than The Weather Channel. The service will offer more than 50 streaming news and entertainment channels. It’s ready to launch on all devices including smartphones, tablets, smart TVs, game consoles, and web browsers.

Allen Media Group controls 23 local television channels and 12 television networks. The company also operates two ad-supported streaming services: Local Now and The Grio.

The big question is which channels will be included beyond The Weather Channel. Given its ultra low price, do not rely on sports channels. You also shouldn’t expect many reputable cable channels like CNN, TNT, A&E or Discovery. Adding these channels would push the price much higher.

The closest competitor might be Live tv, which offers a very limited range of channels for $ 5.99 / month. These low-cost (or free) streamers often supplement their offerings with channels like Buzzr (old game show reruns) or Nosy (tabloid talk show reruns). It’s likely that The Weather Channel Plus will also copy other Allen Media Group streamers like Local Now to supplement its channel count with things like QVC or HSN.

This announcement further solidifies the streaming landscape in some loose price points. You’ve got mid-teens subscription prices like Netflix and HBO Max, then you’ve got the crowded under $ 10 crowd including Disney +, Discovery +, and Amazon Prime Video, and there’s a bevy of it. free options, including Pluto TV, Tubi and the just launched Sensical.

UBS predicts that the average U.S. household will have around three streaming subscriptions by the end of the year. Will The Weather Channel Plus have enough firepower to compete in the $ 4.99 tier with Apple TV + ad-free or Peacock, Discovery + or Paramount + with ad support?

The team behind The Weather Channel Plus expects 30 million subscribers in its first five years.

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