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AI Coaching App Mustard Receives Big Funding


Andre Cohen

Coaching app Mustard has raised $3.75 million in seed funding led by the Lake Nona Sports & Health Tech Fund. Other investors include Dallas Mavericks owner Mark Cuban, PGA Tour star Justin Rose, Pro Football Hall of Famer Ronnie Lott, MLS Players Association, USWNT Players Association and OneTeam Partners, the marketing firm he co-founded. by the NFLPA and MLBPA.

The new investors will help Mustard expand into other sports such as soccer, football and golf after its original app focused on baseball. Users upload a video of their throwing motion to the Mustard app to receive mechanical feedback and personalized workout plans. Mustard’s AI leverages a smartphone’s camera alongside the app’s motion capture database compiled by Tom House, Mustard’s co-founder who is considered an authority on mechanics modern pitch.

“We want to give young athletes the resources they need to keep playing sports longer,” Mustard CEO and co-founder Rocky Collis told SportTechie. “We know we have the technology that accomplishes this, and now we have the investors and the team to make it happen across all sports.”

Mustard’s total funding is now $6 million, and his existing investors include MLB pitching legend Nolan Ryan and former NFL quarterback Drew Brees, both of whom are disciples of House. Mustard will also use its new funding to produce more live and recorded educational content for users.

“We will be an active investor in the venture, making our resources and infrastructure in Lake Nona available to other sports,” Thomas H. Rudy, director of the Lake Nona Sports & Health Tech Fund, said in a statement. .

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