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The French government has decreed that and other streaming services will have to devote up to a quarter of their French revenues to creating local content. Eighty percent of the respective investment of each platform will be devoted to the production of French programs, TV films and documentaries (more Emilie in Paris and Lupine, nobody?). The remaining fifth – four or five percent of their total French income – will be used to make theatrical films.
The country is the first member of the European Union to apply new streaming rules under the European Commission. The framework is designed to create greater parity between streaming platforms and other broadcasters and entertainment services across the EU.
Until now, streaming platforms were prohibited from adding a theatrically released film to their French libraries for up to three years after the film was released in cinemas nationwide. If the services spend a quarter of their French revenues on local content, they will have access to the films within 12 months of their release date. If they opt for the minimum investment of 20%, they will have to wait at least a year before adding theatrical releases.
Thus, the platforms are encouraged to invest the entire 25% of income. Disney +, for example, might be tempted to go this route in order to be able to release films like Marvel, Star Wars and Pixar much earlier in France.
Netflix plans to reinvest 20% of its French revenues in local content, according to Variety. He hopes to lock in a 12-month window for theatrical movies. The company at the Cannes Film Festival for years, in part because of the.
The EU has been working for years to ensure that streaming platforms have it in their libraries. Other jurisdictions have tried to get streaming services to invest in local productions as well.
The Canadian government, for example, is seeking to contribute hundreds of millions of dollars to the creation of local content. In 2017, Netflix committed to Canadian productions over five years.
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