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Launched in October, Flash promises a wide range of local and global live and on-demand TV news sources.
The flagship offering of the package will be Sky News Australia and the associated Sky News Weather and Sky News Extra feeds. Fox Sports News is also expected to be part of the package.
Other existing Foxtel news channels that will join Flash are expected to be Sky News UK, BBC World News, Fox News, CNN, CNBC, Bloomberg Television, Aljazeera, TRT World, NHK Newsline.
Since the demise of Sky News Business and the short-lived News Corp / Nine JV Your Money, Foxtel has not broadcast any national commercial channels. This could make the David Koch ausbiz channel a potential candidate for Flash. Giving Flash subscribers access to Ticker News could also be a possibility.
Another highlight of Flash will be UK channel TalkTV, recently revealed by News Corp. Just last week, News UK explained: talkTV will offer a mix of programming from News UK’s domestic brand stable. There will be hourly news bulletins, sports and entertainment broadcasts as well as news, debates, opinions and documentaries.
New format shows will be introduced using talent from News UK brands – talkRADIO, talkSPORT, Virgin Radio, Times Radio, The Sun, The Times and The Sunday Times.
Foxtel Group also today confirmed the appointment of Kate de Brito (photo) as Executive Director, Flash. De Brito was previously the editor of news.com.au, one of Australia’s most popular digital news sites, with an average monthly audience of over 10 million. She has worked as a news, reportage and opinion writer for over 20 years in digital, newspapers and magazines.
Foxtel Group CEO Patrick Delany said: “We’re excited to lock in our plans to launch Flash next month, the third streaming service we’ve launched in as many years.
“These new streaming products are driving rapid growth in subscribers and revenues as we diversify our portfolio of entertainment brands and reinvent the Foxtel Group as Australia’s most dynamic streaming company.
“The number of Australian households with a streaming service is expected to increase by almost 20% over the next four years, reaching 85% of all households, with each household expected to have between three and four SVOD subscriptions.
“Flash will ride this wave, offering news-hungry Australians a new way to stay informed on local and international politics, business and events. We believe the product will meet a growing demand for diverse and reliable news sources by making the best range of Australian and international news sources 24/7 even more accessible.
Delany added: “Flash won’t be what the market expects. It will be more than a simple aggregation of live channels. Our experience and technology platform allow us to leverage Kayo’s features and innovations to deliver an exceptional news experience to our subscribers. “
How much will Flash cost?
The big missing piece of the Flash puzzle so far is its cost. For streaming news channels alone, the upper limit will likely be $ 10. That’s the base cost of a Binge subscription, and it’s unlikely to cost more than at launch.
However, the opportunity to bundle the news products of News Corp Australia could see this price increase if a subscriber could have access to the australian or the News Corp. subway banners.
Foxtel has promised to reveal more on Flash on Thursday, September 7.
See also News Corp courting Piers Morgan: new show for Sky News Australia and Fox News
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