Kanye West breaks own streaming record with second Donda event
A new report says Kanye West’s second live broadcast of Donda, even on Apple Music, broke its own previous record for a live broadcast event.
According to Billboard, the second livestream on Thursday, August 5, drew 5.4 million viewers and generated $ 7 million in in-person merchandise sales at the event. As Billboard notes, the audience figures are more than double the current record for a Twitch live stream. The Twitter hype is also said to have hit an all-time high, with a generation of 1.1 million during the event at its peak.
As previously reported, Kanye’s first Apple Music live stream set the new record for a live streaming event, eclipsing Gucci Mane and Jeezy’s record of 1.8 million.
The merchandise figure would have also put the event up there with Taylor Swift’s 2018 Reputation Tour, which grossed just under $ 7 million per show. Kanye had promised to release his album after the first live broadcast on July 22, and again after the August 5 event, but the album is still nowhere to be found. Kanye’s first event caused the internet to collapse, according to our previous report:
Kanye West hosted a listening event for his new album Donda which aired live exclusively on Apple Music on Thursday night. Fire. However, fans in the stadium and on the internet were left bemused when the rapper showed up to the show at 9:50 p.m. EST, nearly two hours late. USA Today reports that West toured the stage for 48 minutes as his new album played (very loud) through the stadium speakers. West apparently didn’t speak at all during the event, and then just left.